And the NextDrop (alpha) Pilot Results Are In!

14 Jul

We recently completed the first phase of our pilot.  We worked with 1 valveman, and sent 57 people real time updates for 6 months.  During this pilot, we did not have an official partnership with the water utility- we were simply directed to a very helpful and cooperative valveman who wanted to work with us.

Key Learnings:

Total addressable market:  

Assumption: We  assumed that out of all the phone numbers we get, we would only be able to reach about 60% those families.

Pilot findings: When we called all 57 people, we only had 34 people respond to our phone survey, which is almost exactly 60% (59.6% to be exact)

Adoption rate:

Assumption: We assumed that we would have a 5% adoption rate (of the total addressable market) in the first quarter, capped at a 50% adoption rate in year 5.

Pilot findings: We found that 82% of our respondents said they used the NextDrop system and found it useful.

Most Compelling Pilot Result:

I think we all know that with a sample size that small (57 people), you can’t really take those percentages at face value.  What was most compelling to me were the actual stories- specific instances people could remember when they didn’t know the water was coming until they got the NextDrop texts.

Madhu, our field employee, conducted these interviews by phone, and I have pasted ALL our interviews here (both the good and the bad).  I have purposefully not edited it so you can read everything as people have dictated it.

But first, here is MY favorite story that we got (you can also read it in the context of the actual survey below):

“Ones all the family members went to marriage party in near to Hubli (one hour journey) ,when I get the SMS from Nextdrop   I came to know that water is flowing , suddenly I send my younger brother to home and fill the water because next day all the relatives are coming to the home, if we missed the water we have to wait again 6 to 8 days .Your service is very useful on that time .”

Madhu’s questions:

  1. Next drop is useful ??
  2. How it is useful??
  3. Is there any specific time the Nextdrop system was helpful?
  4. If we give 5rs or Nextdrop service what would be your choice?

Survey Respondents:

Ravi 

  1. Yes it is useful
  2. Our water tank is very down when very getting water on that time we didn’t see the water flowing, after coming your SMS we came to know water flowing,
  3. My father and mother both are employee and I am going to college  , we don’t know water supply schedule ,while getting your SMS  we came to know water supply , on that time we call to the neighbor fill the drinking water .Always  we open the tank valve but drinking water we will inform to the neighbor.
  4. We  need Nextdrop service

Ashwini :

  1. Yes it is useful
  2. While we are in outside on that it is very useful
  3. I am going to collage on that and my parents are employees , when I get the SMS from Nextdrop I will inform to my perants then they will come to home and fill the water ,
  4. We need service we don’t want recharge

Netra

  1. Yes it is useful
  2. When we are in the home we will know water flowing, but if we in outside and night time your SMS is very useful,
  3. We need service 5rs is not big money

Vinay

1         Yes it is useful

2         In the night time and when we are in outside we came to know that water flowing ,

3         Last 2 weeks back I got SMS in the morning on that time only I came to know that water is flowing.

4         Service is ok

Alugundi

  1. Yes it is useful
  2. We don’t know the schedule ,so whenever they  want on that time only they will supply the water, so  on that time your sms is useful.
  3. Ones they supply water morning 6 am ,I slept ,when I get your sms we came to  know that water is flowing
  4. We need service we can give 5rs to your service

Notes :he gave many complaints for water board, electricity board and government officials they are not doing good work like that!!!.

heremath

  1. Yes it is useful
  2. If we in outside of the home
  3. I didn’t find any specific time ,I am not  reading SMS but sometimes it’s useful ,
  4. I don’t want money service is ok

Ganga 

  1. Yes its useful
  2. If we in outside when we are getting your SMS we will inform to the home
  3. He is LIC Advicer and he is traviling more ,and his brother having general store always they are in outside of the home ,if supply started in our area after getting your SMS we came to know water is flowing.

He said one story:

Ones all the family members went to marriage party in near to Hubli (one hour journey) ,when I get the SMS from Nextdrop   I came to know that water is flowing , suddenly I send my younger brother to home and fill the water because next day all the relatives are coming to the home, if we missed the water we have to wait again 6 to 8 days .Your service is very useful on that time .

  1. We need service we can give 5` for your service.

Gangu is working private company

1         Yes it is useful

2         If we in outside of the home

3         Ones we went for relatives function , so we are waiting bus in bus station when I get your SMS on that time we send  one person  to home and fill the water .

4         Service is ok 5rs is not big money

Sohan 

1         Yes it is useful

2         In the night time is very useful

3         If the supply started  at  night we didn’t  the flowing when we get the SMS we came to water is flowing

4         Service we can give 5rs that is not big money

Somashekar

1         Yes its useful

2         When we are doing work in home we don’t hear water flowing in tank, so when we get your SMS we came to know water flowing.

3         We need service

Raju 

1         Yes it is useful

2         Always we are in home when we get the supply we came to  water flowing , may be if we in outside  it will help.

3         Service 5rs we can give

Asif 

1         I am is not interested  I am not seeing SMS ,always my family members are in home they will fill the water ,I think this is not useful for me .

2         He didn’t respond well

Renuka 

1         Yes it is useful

2         I am always in home but when I went outside on that time it is useful,

3         Ones I went for market I got SMS from nexrdrop then I called my son (he was in outside ) go to home and fill the water on that its useful.

4         Service is better

Ganesh 

1         It is useful

2         While flowing water in tank we didn’t know after getting your SMS we came to know water flowing

3         We need service 5 rs we can give

Majjigi

1         Yes it is useful

2         In the night  and early morning time it is very useful ,

3         Service is ok

Ciddu is working finance mutual fund Company

  1. It is useful
  2. If I was in office or any meetings on that time it is useful
  3. We know water will arrive 3 to 4 hours after getting your SMS I will inform to home,
  4. We need service

Among 

It is useful

If we busy in house work we didn’t know water is flowing but after getting your SMS we came to know water is flowing,

We need your service we can give 5 rs

Notes: he suggested to add his friend number

Santosh

I am not seeing any SMS I will delete without reading ,but it will useful when we are outside

Mamta

She changed house to Vidyanagar but what happen she told your SMS is very useful for me after getting your SMS next day we will get water  , based on your SMS we thought tomorrow we will get water ,

Rajanna 

  1. Yes its useful
  2. If we are in outside on that we can plan our work and fill the water
  3. Service is good

Petkar

  1. Yes its useful
  2. Last week morning 6 am after getting your SMS only we came to know that water is flowing
  3. Service

Notes :he said  if you give SMS before 20 to 30 minutes it better !!

Lalita 

  1. It is useful
  2. When we are in outside on that time only it is useful, always we are in home we opened the tap while flowing water we came to know ,
  3. We need service 5 rs is not big money

Appanna

  1. It is useful
  2. Sometimes we are not seeing water flowing in tank after getting your sms we came to know that water is flowing.
  3. Service is better we can pay 5 rs

Abishek

  1. It is useful
  2. If we are in outside of home
  3. Ones I was in market on that time I got SMS from Nextdrop then I came to home and fill the water,
  4. We need service is better

Rajmohan 

Always I am busy with work, so I didn’t observed the SMS ,family members they will fill the water

Kiran

I didn’t got any SMS ,

He didn’t respond well

Vidya

  1. It is useful
  2. If we are in outside office when we are getting SMS I will inform to the family members
  3. Service is better

Pranesh

  1. It’s useful
  2. Always one person in home , but if we in outside on that time it is very helpful,
  3. He said story, I went movie with all my family members on that time I got SMS from Nextdrop then I came back to home and fill the water.
  4. Service is good

Kulkarni

I didn’t observed the SMS when water will flow on that time we came to in house,

Suvrna

  1. It is very Useful
  2. If we in outside it is very help full
  3. One I was in my parent house I got SMS from Nextdrop then I came to home and fill the water
  4. We can pay 5 rs it is not big money

Samchrya

  • It is useful
  • While in office if we got we can inform to the home
  • Service is good

Jagadeesh

  1. It is useful
  2. If we busy in house work on that time we didn’t know the water flowing in tank after getting your SMS we came to know that water is flowing
  3. We can pay 5rs that is not big money

Baduwar

It is useful

I when we are out of station on that time it is useful

Service is better

Kavyasri

  1. It is useful
  2. When we are getting Night and early morning it is very useful
  3. Last week morning we came to know that your SMS only
  4. Service is better
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3 Responses to “And the NextDrop (alpha) Pilot Results Are In!”

  1. Arvind July 16, 2011 at 5:23 am #

    Amazing work guys!!

Trackbacks/Pingbacks

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